Dortmund and Steelers announce partnership | OneFootball

Borussia Dortmund and Pittsburgh Steelers announce partnership

Borussia Dortmund and the NFL's Pittsburgh Steelers have announced an innovative partnership that will see the teams collaborate on activities, content and fan engagement initiatives.

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The first partnership of its kind for both organisations will see the five-time Bundesliga winners and six-time Super Bowl champions build on a relationship which already extends beyond their mutual yellow-and-black colours.

“Borussia Dortmund and the Pittsburgh Steelers share more than colours - we share the commitment to bring sports and culture together through the power of our brands. We are rooted in history and bonded by tradition," said Marc Lingenhoff, Managing Director for BVB Americas, Inc.

"When exploring various expansion opportunities for BVB in the United States, we saw the Steelers as the ideal partner with tremendous success on the field, as well as a legacy of excellence off the field. Known for its resilience and community-first approach, the Steelers are a cornerstone of Pittsburgh’s identity - and the same can be said for BVB in our Dortmund community as well. We are proud and excited to bring this synergistic partnership to life on the global stage, with the fan at the centre of everything we do.”

To inaugurate the partnership, Dortmund recently hosted a Steelers delegation that included two-time Pro Bowler Miles Killebrew, who had the chance to sample the famous Signal Iduna Park atmosphere and the inimitable Yellow Wall in the Matchday 25 defeat to Augsburg.

“I was blown away by my experience at Dortmund,” said Killebrew, whose visit followed that of a BVB delegation featuring former player and long-time Steelers fan Patrick Owomoyela in December last year.

“From the minute we arrived at Signal Iduna Park, it was clear to me how special an organization BVB is. From the ‘Yellow Wall’, to the atmosphere and the fans, it was a memorable day for me and I look forward to returning someday. It will be exciting to see the relationship between the Steelers and BVB grow in the future.”

The partnership has already seen bilateral business connections being made between the two teams while a first-ever German-based flag football clinic at the BVB Football Academy featuring a Steelers player is scheduled to take place in mid-April.

“The partnership with Borussia Dortmund, the first-of-its-kind for the Steelers organisation, builds off the deep connections both of our teams have with the communities we represent, as well as our shared values, rooted in our industrial pasts, of hard work, determination and a winning spirit,” said Pittsburgh Steelers Director of Business Development and Strategy, Dan Rooney. “We look forward to what’s next as we support each other’s success in reaching fans in new markets and raising the profiles of the cities we call home.”

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