Brighton Put £100m Price on Top Targets Amid Liverpool and Newcastle Interest | OneFootball

Liverpool’s £100m Dilemma as Brighton Set Price for Summer Target

Brighton Hold Firm on Key Assets

Brighton’s upward trajectory continues both on and off the pitch, and their approach to transfer negotiations remains as uncompromising as ever. According to TalkSport, the Seagulls have placed a £100million valuation on both Joao Pedro and Carlos Baleba – a clear message to Premier League rivals that their stars will not come cheap.

The valuation arrives in the context of Brighton’s record £222.4m turnover for the 2023/24 season, underpinned by Moises Caicedo’s £115m departure to Chelsea. With owner Tony Bloom under no financial pressure to sell, Brighton are setting their terms, not responding to market pressure.

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Liverpool Interest Raises Eyebrows

Joao Pedro is reportedly on Liverpool’s radar as they consider attacking reinforcements under Arne Slot. Newcastle are also keen, while Liverpool’s interest in Alexander Isak further signals intent to reshape their forward line.

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“Sources close to Bloom say he values Pedro, who has 17 goals in 54 Premier League games for Brighton, and Baleba in the same bracket as Caicedo, who fetched a British record fee.”

The question, though, is whether any club – even Liverpool – will see Pedro or Baleba as players worth nine-figure investments.

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£100million for Joao Pedro feels more like Brighton flexing than a serious proposition. Pedro has promise, sure – 17 goals in 54 games is respectable, but it’s not exactly Darwin Núñez levels of chaos, let alone Mo Salah consistency.

Baleba is another with potential, but again – £100m? Brighton might view him in the Caicedo mould, but Caicedo had seasons of top-level consistency and European suitors. Baleba’s hype is being driven more by Brighton’s PR machine than his actual CV.

If Arne Slot is meant to rebuild Liverpool’s next great team, throwing triple-digit fees at prospects isn’t the answer. Pedro might fit a system, but at £100m, you need more than a system fit – you need a game-changer.

This feels like another case of mid-table clubs pricing Premier League rivals out of deals for players they’d be willing to sell abroad for far less. Brighton are entitled to set their price, but Liverpool must remain shrewd. Smart recruitment and value – not marquee overspends – will define the Slot era.