Official: Juventus confirm negotiations for shirt sponsor | OneFootball

Juventus confirm they have started negotiations over a shirt sponsor for the next two seasons, but ‘no agreement has been formalised.’

Growing reports in Italy claimed the Bianconeri were in talks over a new shirt sponsor with Exor-owned Jeep and ‘Visit Detroit’ in the frame.

The Serie A giants have now confirmed negotiations for a new main sponsorship deal with an official statement.

Juventus confirm negotiations for shirt sponsor – Official statement

“With reference to the rumors reported by certain Italian and international newspapers regarding negotiations for front-jersey sponsorship agreements, Juventus Football Club S.p.A. (the “Company”) confirms that it has entered into discussions with top-tier partners for amounts substantially in line with those envisaged in the Strategic plan for the 2025/2026 and 2026/2027 financial years, which are expected to create long-term value for the Company, its Shareholders and its partners,” the Bianconeri said.

“As of today, no agreement has been formalised and, therefore, it is not possible to make any prediction as to the conclusion of front-jersey sponsorship agreements, which will be submitted to the competent corporate bodies. The Company will provide updates pursuant to applicable laws and regulations.”

TURIN, ITALY – APRIL 12: Kenan Yildiz of Juventus celebrates scoring his team’s second goal during the Serie A match between Juventus and Lecce at Allianz Stadium on April 12, 2025 in Turin, Italy. (Photo by Valerio Pennicino/Getty Images)

Juventus’ previous agreement with Jeep expired at the end of the 2023-24 campaign, so the NGO Save the Children has had its logo on the Old Lady’s shirts in the 2024-25 season.

A recent Tuttosport report claimed Juventus were working to finalise an agreement for a new shirt sponsor by the start of the 2025 Club World Cup, which will be played in the USA from mid-June to mid-July.

Juventus will be one of the Italian clubs involved in the competition alongside domestic rivals Inter.

Jeep had been Juventus’ main sponsor from 2012 until the last season, paying €45m in each of the last three years. However, Italian media believe the new agreement may be worth half of that sum.

The Bianconeri will release further details in the coming weeks.