Consortiums eyeing Sheffield Wednesday takeover from Dejphon Chansiri - Here’s 3 reasons why it is no surprise | OneFootball

The Owls could be a smart investment for the right buyer

Sheffield Wednesday could potentially be freed from Dejphon Chansiri's reign following crucial developments.

Reports from The Sheffield Star have confirmed that at least three parties are currently expressing interest in acquiring Sheffield Wednesday.

The potential takeover news comes in the wake of a turbulent season under current owner Dejphon Chansiri. His 24/25 tenure has been marked by consistent controversy; from unpaid HMRC tax bills and chaotic fan forums to the deeply concerning reports of unpaid staff and player wages. Morale has declined on and off the pitch, and supporters have grown increasingly vocal in their calls for change.

Yet amid the instability, Sheffield Wednesday represents one of the greatest untapped opportunities in English football. A club with deep heritage, passionate support, and Premier League infrastructure, Wednesday have long been considered a sleeping giant.

For any prospective owner, it presents the chance not only to turn a business around, but to write themselves into footballing history.

Here are the reasons why buying Wednesday in 2025 could be one of the most shrewd and rewarding investments in the game.

Sheffield Wednesday’s loyal fanbase makes the club a smart investment

Few clubs outside the Premier League can boast such consistent and unwavering support. Even through managerial upheaval, relegation battles, and mismanagement, over 20,000 Owls regularly travel to Hillsborough - testament to the depth of feeling supporters have for their club.

The loyalty is generational - Sheffield Wednesday is embedded in family histories, local traditions, and the wider cultural identity of South Yorkshire. For potential owners, this translates into a ready-made market for matchday income, merchandise, digital content, and future fan-led initiatives.

Beyond the turnstiles, the fanbase remains highly active online, with a substantial and engaged presence across social media. From forums to fan channels to supporters groups, the community around the club is dynamic, passionate, and deeply invested in Wednesday’s direction. For investors looking to engage with supporters and grow a sustainable football brand, the foundations are already there.

Sheffield Wednesday’s historic legacy and Premier League return potential

Sheffield Wednesday is one of the oldest professional football clubs in the world - founded in 1867 - carrying a legacy that few others can match. The club has won four English league titles, three FA Cups, and has a long-standing place in the country’s football folklore.

This prestige brings natural appeal, especially for investors seeking clubs with built-in credibility and global recognition. It also offers unique marketing and branding possibilities. The club’s "sleeping giant" reputation isn't just rhetoric - it’s a tangible opportunity.

Hillsborough Stadium, with its 33,000+ capacity, stands as a Premier League-grade venue. Meanwhile, the club’s training ground and youth infrastructure, while requiring development, offer solid foundations for long-term growth.

Promotion to the Premier League would dramatically increase the club’s financial standing. The revenue from broadcast rights alone dwarfs that of the EFL, while top-flight status brings a host of commercial opportunities, global media exposure, and heightened sponsorship potential.

With smart recruitment and steady leadership, Wednesday could become one of the most exciting projects in English football.

New ownership can rebuild Sheffield Wednesday and cement a legacy

Perhaps the most compelling reason to buy Wednesday is the opportunity to author a great redemption story.

Expectations are currently low: fans are not demanding instant success - they want professionalism, communication, and a plan. For the right owner, that means a rare low-risk, high-reward situation. A commitment to stability, transparency, and respect for the club’s traditions would be enough to immediately win back the trust of thousands.

This is also a legacy-building opportunity. Reversing the missteps of the current regime and returning Wednesday to the top flight would be a feat recognised well beyond the city of Sheffield. It would restore pride to a loyal fanbase and garner praise across the football landscape.

The building blocks are in place; a storied history, an engaged fanbase, and an iconic stadium - what’s missing is the leadership to match. For any prospective owner with ambition, vision, and a respect for the values of English football, there may be few better investments than Sheffield Wednesday.